Claire Cunningham
Smart Marketing Secrets Revealed
Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever?
Date Posted: March 04, 2005
Public Relations — A Free Lunch?
Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications. Well, I hate to burst anyone's bubble, but there's no such thing.
Date Posted: February 10, 2005
Seven Deadly Newsletter Sins (and How to Cure Them)
Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.1. The snooze-letter -- a newsletter so boring it puts readers to sleep.Cure: Find out what your...
Date Posted: January 21, 2005
Easy Marketing Communications Planning Steps
‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?For those of you with marketing communications anxiety, here’s...
Date Posted: January 05, 2005
Postcard Marketing – Low Cost Visibility
You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable.
Date Posted: December 07, 2004
10 Steps to a Great Newsletter
A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. 1) Define Your Audience -- Who are you publishing for?
Date Posted: November 15, 2004
How to Create a GREAT Web Site
Do you have a web site that hasn’t been touched in years? Or have you avoided the Internet bandwagon all together? Well, it’s time to hop aboard again – or for the first time.
Date Posted: August 27, 2004
What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming.
Date Posted: July 13, 2004
Does Your Message Pass the Test?
Develop an effective benefit message and you’re well on your way to building your company’s entire marketing program. After all, you need focus to create success.
Date Posted: July 13, 2004
Growing Your Brand Assets
Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what?
Date Posted: March 05, 2004
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