Cindy Carrera

Are you sitting at your desk, scratching your head and wondering why you just spent a gazillion dollars on a marketing promotion that brought you exactly zero return on your investment?

Hopefully, you've had a few promotional items that have been total failures, ones that you thought were totally fabulous but turned out to be complete flops.What, you're asking, I'm hoping you've had some failures in the...

You've been around the block a time or two. When it comes to choosing promotional gifts for your clients, you know your stuff. Why, you always get the nicest phone calls, notes and emails from your clients, thanking you for their gifts.The...

Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results.That's because...

If your mom's like mine, she probably gave you lots of advice on what to do about mostly everything, including giving gifts. But sometimes what your mother didn't tell you about giving gifts is what matters most.1.

Every time you turn around there's someone on your phone or doorstep, trying to sell you pens for you to use for promotional items. Every time they show up, you buy a few hundred or thousand, though more than likely you have a storage closet...

Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.This association with survival is...

When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren't for this dark, smoky beverage?Now coffee is...

The trick to a good promotion is to connect your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that...