Christine Taylor
B2B Copywriting: How Bylined Articles Yield Highly Qualified Leads
Writing bylined articles for trade journals is a time-honored way to increase brand recognition and respect. Bylined articles: Build industry recognition for your technology. Position your executives and engineers as experts to your...
Date Posted: October 30, 2006
The Living Story
You can set goals until you're blue in the face, but if you're not in a loving relationship with God you're just spinning your wheels. So what's missing? You're doing all the right Christian things.
Date Posted: August 31, 2006
Write a Better Technical Article in Half the Time
Good technical articles are challenging to write. They’re time-consuming, demanding to research and hard to organize. But they’re valuable weapons in the PR and marketing arsenal, and you need them. If you can outsource the article, great.
Date Posted: July 07, 2004
5 Reasons People Like Technology White Papers
A good white paper is a paper that makes you look good. You look good when your white paper makes sense, when it’s readable, when it concentrates on benefits and examples, and when it’s easy to get. Here’s why:Reason #1.
Date Posted: April 16, 2004
How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers.
Date Posted: February 13, 2004
Dreading the Writing Assignment? Outlines to the Rescue
Writing technical articles is a challenge. There you sit, surrounded by reams of research, notes and interviews. Where do you start?Remember 5th grade English? You start with an outline. Outlining has fallen on hard times lately.
Date Posted: January 28, 2004
6 Ways to Leverage Technical Articles
Technology vendors often contribute bylined articles to trade journals. The articles are great exposure for these companies but they don't come cheap – the trades rarely pay for these articles but the vendors spend time and resources to...
Date Posted: January 28, 2004
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