Cathy Goodwin

Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..."And I'm reminded of the days, many years ago,...

Ten tips for happy relocation (across town and around the world)Relocation is stressful because you change more than your address. You'll begin to navigate a new way to be a spouse, parent, friend, lover, choir member, PTA officer, and more.

"Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!"Naturally, I couldn't resist clicking over to see what Kevin had done.

For many mid-career professionals, a Second (or third or fourth) Career turns out to be a business. If your industry disappears, you’re leaving a high-profile job, or you’ve risen through the ranks, self-employment can be your most...

Q. I am considering a telecommute option, where I’d be working from home. How can I stay motivated?A. Five tips to stay motivated -- especially starting out.(1) Build structure into your day.Create a schedule and To Do list every evening for...

In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this...