Caroline Melberg
What's Your Story? (Part 1 in a Series of Yet-to-be-Determined Length)
A friend’s daughter asked me the other day what it was that I did for a living.Given that she is 7 years old, my usual answer, “I own and run my own marketing communications agency,” wasn’t cutting it.
Date Posted: October 25, 2006
A Marketing Lesson From "The Godfather"
Maybe it was the commercials for the recent release of the video game based on the movie based on one of my all-time favorite novels that got me to thinking about how great marketers are just like Don Corleone, the infamous Godfather.We all need to...
Date Posted: October 16, 2006
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