C.J. Hayden
Where the Clients Are
A friend of mine is an IT consultant. He's been an independent contractor for the 20-plus years I have known him, and gets all his consulting contracts through agencies.
Date Posted: October 19, 2006
Selling to the Bottom Line
"Every person who has ever started a business, I imagine, thought he had a good idea. It's the smart person, and the rare person, who tries to find out the most important thing: do other people think it's a good idea?" -- Bernard...
Date Posted: September 22, 2006
What If No One Signs Up?
It's the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message
and no one registers. Then what?Let's assume you have the basics down.
Date Posted: March 24, 2006
To Attract Attention, You have to Show Off
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him.
Date Posted: March 03, 2006