Bryan Bresnan

About Bryan Bresnan

Bryan Bresnan runs CustomersByMail.com in Salt Lake City, UT and has been in the printing and marketing industries since 1997. If you are interested in growing your business with Direct Mail please contact him by email; bryan@print2day.com or visit http://www.customersbymail.com for more information and marketing articles.

How To Figure Out Your Per Mail Peice Budget

So you have a direct mail budget but not sure if you should send as many as possible, or put more effort into a smaller group. Here is an example for a product and only considering the first sale:Lets say that with 50 new sales your cost per unit is...
Date Posted: October 19, 2006