Bruce Prokopets

Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word -- TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense.

People in general are very curious about things that surprise or confound them. They want to find out the answers about something when confronted with questions or a mystery. Advertising is all about grabbing and keeping attention.

Civil war in Africa. This simple four word phrase seems to sum up the perception of most outsiders throughout the world when asked about the state of affairs on the African continent, the birth place of mankind.

We are fast approaching the 4th anniversary of the event that shook the world, the terrorist attacks on the World Trade Center, I still cannot erase those horrific images that were seared into my mind.