Bobette Kyle

About Bobette Kyle

Bobette Kyle has more than a decade of experience in Corporate Marketing; Brand and Product Marketing; Field Marketing and Sales; and Management. She is author of the Marketing Plan and Promotion Guide "How Much For Just the Spider? Strategic Web Site Marketing", named one of the top 15 books of 2002 by NonFictionReviews.com. Read more about the guide here: http://WebSiteMarketingPlan.com/bookinformation.htm © 2003 Bobette Kyle. All Rights Reserved.

Customer Segmentation Needn't Create Poor Customer Service

A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more perks and personal service than "lower" categories. There are right and wrong ways to do this.Doing it right means...
Date Posted: December 04, 2006

Is Your Marketing Plan Ready for an Update?

With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs.
Date Posted: September 26, 2005
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