Arvind Kumar

“Knowledge is the business fully as much as customer is the business. Physical goods or services are only the vehicle for the exchange of customer purchasing power against business knowledge”.Above statement was made by Peter F.

In financial year 2003-4 Air bus started a new advertising campaign. In an industry, like aircraft, so much matured, there was a tendency in aircraft producers to target the big and medium airlines and governments of countries for their big contract...