Archie R. Lawhorne

About Archie R. Lawhorne

Archie R. Lawhorne is an accomplished writer, author and marketing consultant. To receive his free "Masters Series" marketing report that explains how to earn over $2,000 per month using a simple home-made post card and how-to booklet, go to: http://www.marketing-funnel.com.

Using Risk Reversal Closes More Sales

When you minimize risk in purchasing decisions a lot more people are willing to say "yes". Once they sample your product or service, if it performs as you say, most customers will keep that product and continue buying again and again.
Date Posted: October 27, 2006
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