Andrew Smit
4 Essential Elements in the Oriental Garden - From a South African Perspective
Western gardeners have the utmost respect and admiration for oriental gardens, not just because of the feeling of peace and tranquility with which they are imbued, but also because of their seeming simplicity and, to us, the restraint with which...
Date Posted: September 26, 2006
4 Good Reasons Why Woodworkers Should Use Diamond Sharpeners - From a South African Perspective
For years, woodworkers have lived with the problems of sharpening their tools on oil stones, water stones and ceramics. Unless they are careful, their sharpeners do not stay flat. This in turn makes sharpening more difficult.
Date Posted: September 26, 2006
8 Pricing Tips for Advertised Products: Art or Science or Both? From a South African Perspective
The law of demand states that the quantity of a product demanded decreases when the price of that product increases. So when the BMW manufacturer raised the price of their cars over a two-year period, sales should have dropped off. Right?Not...
Date Posted: September 25, 2006
11 Key Steps to Developing an Effective Advertising Plan- from a South African Perspective
Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service.
Date Posted: September 25, 2006
The Main Purpose of Advertising from a South African Perspective
The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims:To inform To persuade and To remindOne of the most underestimated points is to REMIND.
Date Posted: September 25, 2006
Ethical Advertising or Not? PART 2 from a South African Perspective
In an article by Ted Lampert,President, Children Now "Childhood obesity fueled by marketing tactics" in the San Francisco Chronical April 27 2005."Every day our children are bombarded with advertisements -- quite often for products...
Date Posted: September 25, 2006
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