Akhil Shahani

About Akhil Shahani

My name is Akhil Shahani. I studied in Mumbai and in the United States (MBA from Kellogg). I worked in several companies but for the last 10 years, I am doing what I love best "entrepreneuring!". My latest venture is http://www.aykya.com, a portal to help aspiring and seasoned entrepreneurs.

Event Marketing – How To Plan An Event

Are you in charge of arranging an event, but have no clue of how to go about it? Don’t panic, we are here to help you with the basics of planning an event marketing program. And we bet you will be successful if you consider the following...
Date Posted: November 10, 2006

Affiliate Marketing: Electronic Word of Mouth

Take this seriously. This isn’t a joke.You’re going to start a business in the next 10 minutes! What’s more, you don’t have to deal with customers, make products or even offer money back guarantees.
Date Posted: October 12, 2006

A Quick Guide To Writing A Marketing Plan

A well thought out game plan is a winning strategy in any battle! Your business is no less than a battle too, in which your competitors are trying to outsmart you every moment. To win this war, you need a game plan for your business.
Date Posted: October 03, 2006

Diving Deep Into Market Research

You’re launching a new product or service. Is your homework done? Have you studied the market, talked to potential customers and assessed their needs?Our advice is never to do things by halves.
Date Posted: October 03, 2006

Direct Mail Marketing: Message In A Bottle

As you empty your mailbox, do you wonder why so many companies choose to send you a load of communication about their products and services? If you never respond to such letters, there’s a good chance you believe no one else does either.
Date Posted: September 22, 2006