Adrian Mullan

The more you know about your customers, the better you'll understand them. And the better you understand them, the better you'll be able to sell to them.One of the best ways to collect this information is by creating a quick online survey.

In this article, when we talk about 'packaging', we're not referring to the physical packaging of your product (e.g. cardboard box).Rather, we're referring to the way your product is positioned in the marketplace.

Understanding the difference between features and benefits is a crucial step in building a site that sells.What's the difference?* A FEATURE is an attribute of a product; for example, power steering on a car would be a feature.* A BENEFIT is a...

As we've discussed, targeted traffic is the lifeblood of any website.And while it is definitely worth optimizing your website for the search engines, you're likely to come across the following obstacles:1) It takes time.

We've all heard the line 'Don't judge a book by its cover'...but let's get real for a moment.In the real world everyone judges you (and your business) by the image you project. The same goes for your website.

What makes the perfect domain name?Well, it has to be:1. Relatively short 2. Simple to remember 3. Easy to spellI was speaking to a customer recently who had a business called 'Otway Valley Trading Company'.