Adam Ramshaw

About Adam Ramshaw

Adam Ramshaw is a cofounder and Director of Genroe (http://www.genroe.com.au). With practical global and local experience in measuring and managing customer retention he has advised a range of clients from large listed companies to small business on how best to leverage their customer information. Adam is a speaker domestically and internationally on developing and implementing customer focused programmes and data analytics.

Customer Experience Management: Will it ever challenge its rich cousin CRM?

Recently Customer Experience Management (CEM) has started to get more profile but it is still just a good idea emerging into an area of marketing thought currently dominated by Customer Relationship Management (CRM).
Date Posted: September 22, 2006
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