Search Engine Optimization Is the Key
| by Desmond Mantor | February 27, 2006
There are three ways for a customer to get to your site. Thecustomers can type in your website address and directly cometo your site, only if they have your address. Naturally,this will restrict your customers to the few who know youalready. The second method involves linking to your sitefrom another website. Though this is a great way ofgenerating traffic to your site it is subject to thepermission of other sites to let you post a link on theirsite. And, unless you have sufficient traffic already comingto your site, they may not want to be an affiliate. Thefinal method for a customer is to find your site through asearch engine.
A search engine is a tool that helps surfers to findwebsites. Let us say, you type a keyword like tea kettle?Immediately, the search engine will comb through the web andfind every page with the keyword tea kettle on it, andpresent them in a ranked order. In order to enhance yourchances of success, you would want your site to be ranked inthe top ten, because most people don't bother to go beyondthe first page, not to mention the hundreds that follow.
Search engine optimization is one of the most effectiveinternet marketing tools available. Consider this: if youget a visitor to your site from a search engine, he isalready interested in your products. While we cannot ruleout the possibility of some high school kid doing an essayon gift ideas, it is more likely that it is potentialcustomers wanting to buy a gift basket. Your website simplyhas to convert this visit into a sale!
On the flip side, the search engines consider dozens offactors to rank sites. Google says they have more than ahundred criteria in their ranking system. Basically, thesearch engine has to be convinced that your site containsthe information that the browser is looking for. For thispurpose you need a lot of keyword rich content. If you havelots of articles with information on tea kettles but youhave not used the keyword tea kettle often enough, you maylose the battle. Generally, 3-5% keyword density isconsidered okay, although it varies from one search engineto another. So, in a 500 word article, you should use thekeyword tea kettle at least 15 to 25 times. If you use itmore often than that you can be penalized. Apart fromkeywords, you can boost your search engine rankings by usinglinks on your site. This convinces the search engine thatyours is an important site therefore more likely to haveuseful information.
Search engine optimization is, without doubt, the mosteffective marketing tool provided you use the two strategiesof keyword rich content and lots of links to other sitesrelevant to your own. Then you will succeed in improvingyour search engine rankings and consequently bring morecustomers to your site.
A search engine is a tool that helps surfers to findwebsites. Let us say, you type a keyword like tea kettle?Immediately, the search engine will comb through the web andfind every page with the keyword tea kettle on it, andpresent them in a ranked order. In order to enhance yourchances of success, you would want your site to be ranked inthe top ten, because most people don't bother to go beyondthe first page, not to mention the hundreds that follow.
Search engine optimization is one of the most effectiveinternet marketing tools available. Consider this: if youget a visitor to your site from a search engine, he isalready interested in your products. While we cannot ruleout the possibility of some high school kid doing an essayon gift ideas, it is more likely that it is potentialcustomers wanting to buy a gift basket. Your website simplyhas to convert this visit into a sale!
On the flip side, the search engines consider dozens offactors to rank sites. Google says they have more than ahundred criteria in their ranking system. Basically, thesearch engine has to be convinced that your site containsthe information that the browser is looking for. For thispurpose you need a lot of keyword rich content. If you havelots of articles with information on tea kettles but youhave not used the keyword tea kettle often enough, you maylose the battle. Generally, 3-5% keyword density isconsidered okay, although it varies from one search engineto another. So, in a 500 word article, you should use thekeyword tea kettle at least 15 to 25 times. If you use itmore often than that you can be penalized. Apart fromkeywords, you can boost your search engine rankings by usinglinks on your site. This convinces the search engine thatyours is an important site therefore more likely to haveuseful information.
Search engine optimization is, without doubt, the mosteffective marketing tool provided you use the two strategiesof keyword rich content and lots of links to other sitesrelevant to your own. Then you will succeed in improvingyour search engine rankings and consequently bring morecustomers to your site.
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