Back-to-Basics: The Top Four Focal Points of Websites
| by Diana Barnum | August 21, 2006
Keeping up with Internet marketing techniques and strategies,like the latest pay per click (PPC) methodologies, can be tough.Many people get so wrapped up in learning them and adjustingtheir business plans and operations to squeeze them in, thatthey forget to use basic marketing skills.
As a basic refresher, here are four popular focal points thatattract website visitors. Remember to incorporate them into yourwebsites to get visitors to return often.
News
People want the latest news. So offer some; write newsfeatures, add news articles authored by others, and add XML /RSS feeds or other news links. Search popular engines forsources to add that match your theme and theme. Invite yourreaders to share their news with everyone, too. Many out therewould love the opportunity.
Original Content
Website visitors also enjoy finding unique content. So addarticles, video clips, digital photos, audio clips…plenty ofyour own materials to spice up their visits. And invite yourreaders to submit their content for your review, giving them abyline so they can get a little publicity in the process whilelinking up your sites. Regularly visit other sites for moreideas on how to improve yours.
Contests / Awards
Host contests and annual awards. Many people love challenges andcompetition, (and an award for their own business) and they’llcheck back for results and new prizes and awards to win. Tie allof them in with your theme, though. For example, if you have apet site, maybe offer a coupon for $20 worth of pet toys to thewinner and not a book about space travel. And offer services afull-color award banner for their sites that say something like,“Top Affiliate Sales of the Year.”
No-Cost Stuff
People surf the web to fins lots of freebies. So give them someon a regular basis. You could offer no-cost software downloadsand trials, a sample service package, complimentary products,reports and e-books. Match what you’re giving away with yourtheme. And go slow and steady; i.e. no need to give everythingaway at once. Spread your gifts around, offering only a coupleof items per month.
So yes, keep learning the latest! But don’t forget the basics.
As a basic refresher, here are four popular focal points thatattract website visitors. Remember to incorporate them into yourwebsites to get visitors to return often.
News
People want the latest news. So offer some; write newsfeatures, add news articles authored by others, and add XML /RSS feeds or other news links. Search popular engines forsources to add that match your theme and theme. Invite yourreaders to share their news with everyone, too. Many out therewould love the opportunity.
Original Content
Website visitors also enjoy finding unique content. So addarticles, video clips, digital photos, audio clips…plenty ofyour own materials to spice up their visits. And invite yourreaders to submit their content for your review, giving them abyline so they can get a little publicity in the process whilelinking up your sites. Regularly visit other sites for moreideas on how to improve yours.
Contests / Awards
Host contests and annual awards. Many people love challenges andcompetition, (and an award for their own business) and they’llcheck back for results and new prizes and awards to win. Tie allof them in with your theme, though. For example, if you have apet site, maybe offer a coupon for $20 worth of pet toys to thewinner and not a book about space travel. And offer services afull-color award banner for their sites that say something like,“Top Affiliate Sales of the Year.”
No-Cost Stuff
People surf the web to fins lots of freebies. So give them someon a regular basis. You could offer no-cost software downloadsand trials, a sample service package, complimentary products,reports and e-books. Match what you’re giving away with yourtheme. And go slow and steady; i.e. no need to give everythingaway at once. Spread your gifts around, offering only a coupleof items per month.
So yes, keep learning the latest! But don’t forget the basics.
Article Source: http://www.articleset.com
You are welcome to publish or reprint this article free of charge, provided:
- you include the entire article, unchanged, including the "About The Author" box
- all hyperlinks remain active, including the bottom ArticleSet.com link (does not apply to print publications)
- you agree not to hold the authors nor ArticleSet.com liable for any loss profits, expenses, or any other damages resulting from the use or misuse of articles published on this website
Menu
Home Top ArticlesTop AuthorsSubmit ArticleArticleSet BlogLink To UsArticle FeedsTermsContactFeatured
Corporate Promotional Clothing Earn$50,000 Per mth in Adsense one way linksLanguage
