The God of Prosperity – Evis-u?

| by Christine Layug | December 08, 2007
When we talk about “Fashion”, what is the first thing that comes into you mind? When it comes to fashion centers, London, Milan, Paris, New York City, and Los Angeles are some of the first things that comes into mind, but do you know that Japan is going to be one of them very soon? Well Japan isn’t only good with technology and “Anime” but Japan is also one of the few countries that contribute to fashion clothing and accessories.

Clothing lines such as house of dereon, sean john, rocawear and apple bottoms are some of the most famous signature clothing line, but have you heard of the evisu denim wear? The evisu is the pride and honor of Japan that specializes in producing premium denim wear through traditional, labor-intensive methods.

The evisu branded clothing line was founded by Hidehiko Yamane in 1988, in Osaka. The evisu branded clothing line was not called “evisu” back then; back then evisu was called “Evis” which was derived from the name of a Buddhist god of prosperity but was eventually changed to the name that we know, evisu branded clothing line.

Do you know what kind of logo does the evisu have? The logo of evisu branded clothing line looks like some kind of cloud with two lumps, and big one and a long one. But do you know that that logo on the evisu branded clothing line is a seagull, yes I know that it’s hard to believe but it is. And it is still hand-painted onto some styles of the evisu branded clothing line.

The evisu branded clothing line makes extensive use of heavy, premium-quality selvedge denim, produced on 29-inch wide vintage looms. But aside from jeans, the evisu branded clothing line also makes evisu t-shirts, evisu sweatshirts, evisu jackets, evisu shoes, and evisu accessories.

So if you want more information regarding the evisu branded clothing line, then visit www.streetzwear.

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About the Author

Christine Layug is a renowned author and has published books already. » Read more articles by Christine Layug
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