Nearly all online marketing wizards see eye to eye on this – One of the critical elements to successful online marketing is via the use of articles.

Now that you understand you want to leverage the opportunity of online marketing using articles, you have to focus on writing articles to appeal to three, awfully unique audiences with one article.

Three audiences of article marketing
The three audiences of article marketing and how to write good headlines for each:

Readers - In the end, these are the folks who will make the decision that they are interested in what you do sufficiently to read your article. You should write a headline that will attract your audience to actually read it in the first place. You want to attract them to read further into your article and actually listen to your words.

80% of readers will see your headline, but only 20% will decide to read your actual article. How well your headline is written will decide the reader’s next step.

Readers can see your headline on social networking sites like Digg, as links in an message from someone at work, and in their search engine results. If your headline does not make them want to read your article, you simply won’t get readership, even if you have the best message or service in the world. You could provide the solution for world hunger, but with a poorly constructed headline no one will want to read about it.

Search Engines - Google and the like think that the page title is the critical on-page indicator of the content of the page. Coming in second place is the use of the <h1> heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. So, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

You must have your keywords in the headline and as near the start as reasonable to still satisfy the other two audiences.

Publishers - One of the keys to article marketing is the viral mass-publication process. This is the chief reason article marketing is so powerful. One well-written article can get published on 10,000 pages across the planet over several weeks.

These are the folks who choose whether your article will end up on their site, newsletter, blog, etc. They are a tough blend of readers and the likes of Yahoo. They like to believe your article will bring in search engine users and also make their readers happy. But, if they don’t find your article because the bad headline doesn’t come up in their Google results, or the headline doesn’t draw them in to read your article – you're out of luck.

One could say that publishers can make or break an article’s success and by making the other two audiences happy you can make them happy as well.

Writing Good Headlines for All Three
This article's title was written exclusively to serve as an example of how to meet the needs these three audiences. As you can see, the first three words of the article headline are Yahoo fodder - they are a combination of two highly sought phrases, and those words are the very first in the headline.

The first words also tell you what you can expect if you read the article. The last part serves to captivate your attention and draws you further into the article. It promises something of interest that will provide what you’re hoping to gain or learn about. It causes you to ask yourself, "I wonder what lesson I can take away from this article…" and so you read on, just as you did.

Armed with this information, you can now write good article headlines that get noticed, get published, and get people coming to your site. Get out there, get writing, and cash in.

Article Source: http://www.articleset.com