Word of mouth is a very powerful tool. When you harness the power of word of mouth, you can build relationships with hundreds of people through the network that your clients have.

Since we all trust our family and friends more than we trust sales people, getting a new client by referral is easier than getting a new client by any other means of self promotion.

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A referral gives you instant credibility with the family and friends of all your current clients. When your clients refer someone to you or your business, they are giving you a personal endorsement. They're saying to that friend or family member they trust you and whatever bond you have with your clients can and often will get transferred to their friends when they're enthusiastically told about you.

According to industry sources, customers who come to an individual or business by referral:

* Spend more money on each purchase * Buy more often * Are more loyal * Refer more customers * Trust your advice

So by seeking out referrals you'll increase your income and have more time to enjoy life.

Most of the time getting referrals is free. Even if you do spend money to maximize your lead generation by referral it's the best place to spend your marketing dollars.

In order to get referrals on a regular basis and to continue to grow that number over time it's important to have systems in place and a plan for generating referrals.

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