How to follow-up Keep in touch and turn contacts into customers
| by Brigitte Ades | October 14, 2008
Successful networking demands you create mutually beneficial relationships. That doesn’t happen in a brief encounter. Networking is not a one night stand! Networking doesn’t stop because you made an appearance at an event or that you have collect a box of business cards. It is what you do with all those contacts that make the difference.
Building long term relationships that will boost your bottom line. This takes consistent care and attention.
Here are some top secrets on how to stay in touch and stay in front of your contacts so that they will become your customers then refer you many more customers.
Send 5 personal notes each day… No advertising about your company. I don’t mean an email here. These can be brief, such as “Just wondering how you’re doing on your latest project”. OR “It was nice meeting you at the BTM event”
Write notes for absolutely everything “Nice to meet you” “Nice to see you again” “Hope this card bring you a smile today” “Your son did a great job at baseball this weekend”
“Here is a Plummer I’ve found reliable” “Welcome back from you trip, hope it was everything you imagined”
Send something funny maybe a carton you might have seen and it reminded you of a special person OR an article you just read and say” Saw this and thought of you”
Send a note even of someone has rejected you. If someone turns you down for business or a lunch don’t take it personally. Assume that the timing must be the wrong.
Send a card that say’s “I look forward to when the time is right for us to get to know each other, hope that will be soon”
Let someone now about a new networking event you recently attended. Send an Email - this is to be done rarely, there is nothing personal about emails. Send a gift or gift card “just because” Great idea for you top 25 customers
Why do people do business with us?
- They KNOW, LIKE and TRUST YOU! It is that plane and simple!
- They feel special and they believe in us. Here is where we do our best to be Inspiring not impressive
- We all listen to the same radio station WIIFM
- What’s In It For Me?
Come up with an easy system to stay in touch with your warm market and customers and you will notice you’ll have your own fan club..
Building long term relationships that will boost your bottom line. This takes consistent care and attention.
Here are some top secrets on how to stay in touch and stay in front of your contacts so that they will become your customers then refer you many more customers.
Send 5 personal notes each day… No advertising about your company. I don’t mean an email here. These can be brief, such as “Just wondering how you’re doing on your latest project”. OR “It was nice meeting you at the BTM event”
Write notes for absolutely everything “Nice to meet you” “Nice to see you again” “Hope this card bring you a smile today” “Your son did a great job at baseball this weekend”
“Here is a Plummer I’ve found reliable” “Welcome back from you trip, hope it was everything you imagined”
Send something funny maybe a carton you might have seen and it reminded you of a special person OR an article you just read and say” Saw this and thought of you”
Send a note even of someone has rejected you. If someone turns you down for business or a lunch don’t take it personally. Assume that the timing must be the wrong.
Send a card that say’s “I look forward to when the time is right for us to get to know each other, hope that will be soon”
Let someone now about a new networking event you recently attended. Send an Email - this is to be done rarely, there is nothing personal about emails. Send a gift or gift card “just because” Great idea for you top 25 customers
Why do people do business with us?
- They KNOW, LIKE and TRUST YOU! It is that plane and simple!
- They feel special and they believe in us. Here is where we do our best to be Inspiring not impressive
- We all listen to the same radio station WIIFM
- What’s In It For Me?
Come up with an easy system to stay in touch with your warm market and customers and you will notice you’ll have your own fan club..
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