Donwan Harrell is one of the top 10 designers at Nike, is also the founder of the New York based urban clothing company, akademiks.
The akademiks is an American brand of urban clothing line highly respected by the loyal devotees of the hip hop music. And together with Donwan’s brother Emmet Harrell, they have founded the now’s most popular choice of urban clothing line, the akademiks clothing line.
The name akademiks is an intentional misspelling of the word academics. The name akademiks is spelled akdmks on many of the company's garments. Also it is sometimes spelled AKS for abbreviation.
The akademiks has gained popularity in the clothing industry due to the number of celebrities who wear the brand's PRPS jeans. The akademiks brand is popular in the growing multi-cultural hip hop scene of today, with artists such as Dizzee Rascal and 50 Cent partial to wearing the akademiks label.
The PRPS jeans are created by akademiks, a New York-based clothing company founded in partnership by a former top Nike designer, Donwan Harrell. PRPS jeans are manufactured in Japan, unlike other jeans which are mostly manufactured in China. The Japanese manufacturer of the jeans uses looms from the 1960s similar to the type that were used to produce denim for Levi's.
Although akademiks is a very popular clothing line among the urban community, the brand also suffered some allegations and scandals. In 2004, the label achieved a degree of notoriety when its advertisements on New York MTA buses, which included the tagline "Read Books, Get Brain", were banned. Although MTA officials had not originally realized that there was any double meaning in this phrase, it was later pointed that the phrase "get brain" was in fact a slang term for a naughty word.
For information regarding akademiks and its apparels, visit Streetzwear at www.streetzwear.com.

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