Marketing Articles (Sorted by popularity)

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services.

Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it.

Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the...

Trust. One word. One very powerful word that can increase both first time and repeat sales to an unlimited degree. Trust. What is it? Why is it so important? How do you get it?

We are clearly well past the innocent “golden age” of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate...

A couple of months ago, I was invited to speak at the Arizona State Bar for a of continuing education event. This most respected speaking engagement was the result of a referral from Chip Lambert of Network2networth.com - a profound speaker and...

One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment.

Network marketing and the internet were made for each other.The world is your oyster. It's as easy to send an email around the globe as it is to talk to your next door neighbor.If that's true how can we explain the fact that 95% still fail...

Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard?