Marketing Articles (Sorted by popularity)

When I write sales letters for my clients, one rule I always start with is The Rule of 7.I learned about The Rule of 7 from one of my good friends who once ran for political office.

Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component.

A ROOM WITHOUT NUMBERIn a well established company, all the employees were used to follow company rules and regulations. One day, the General Manager of this company has given an instruction that employees were not allowed to enter a room in 8th...

When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.Have you ever been around a sales person who seems to have everything going for him?He has no problem talking to people, people like...

If email marketing solutions are so inexpensive and easy to use, why is it that you never see convenience stores using it as a tool for advertising?As a convenience store owner, you don't have the time or money to spend on expensive print ads,...

This is the view of a non-Jewish Belgian author, who spent several years in the Middle East (mostly in Iran), on the Israeli-Palestinian conflict after Ariel Sharon.

Imagine being in a crowded concert or bar. All of a sudden, a fight breaks out between two men who've had too much to drink.You happen to be a few steps away, and the next thing you know, one of the men turns to you and looks as if he's...

When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you.Taglines provide that path through the woods.A tagline consists of a few short words that...

The key to selling is to show and promote your product to prospective buyers. To do this you first need to start off by finding what you are going to sell and then learning everything you can about it.

We all know that the search engines can’t “see” or “read” the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.