Marketing Articles (Sorted by popularity)

Business marketing, the simple act of bringing together the buyers and the sellers has gained such importance in business today that there are specialized strategies for this purpose.

Direct marketing is the best way to attract and obtain clients.Direct marketing is attractive to many marketers because in most cases its effectiveness can be measured directly.

To avoid the same mistakes I see marketers making over and over again, there are a few things you need to know before you hire that eLance, Scriptlance, or RentACoder software developer.Law 1: Your software needs to be created in small...

If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage...

The direct response advertising business is a $250 Billion dollar industry. Yes, Billion with a capital B. Yet people think they are not affected by direct response - until you find a George Foreman Grill in their kitchen.

THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERESound like a familiar story? So you've got a great concept or idea but you just can't seem to get it down.

For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that “selling is dead…” Yes, selling is becoming seriously challenging.

Short Message Service (SMS) technology is not new. In fact, its been around for some years now on mobile phones and other handheld devices, however it is only fairly recently that we’ve been able to easily and effectively utilise such a...

Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell. They'll carefully weight the best kinds of office equipment to buy.

The conventional marketing rule of A.I.D.A. can be very successful when applied online.Attention, interest, desire, and action (A.I.D.A.) is a very powerful 4-step formula that can be applied to developing your web site.