Marketing Articles (Sorted by popularity)

I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches.

Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.

The wind of changes...The digital world has changed the form and scope of all communications. The positive aspects of this new world are as overwhelming to interactivity as a truckload of candy is to a three year old.

Magnetic Sponsoring has been around for a few years now and yet it still leaves me with a sense of bewilderment as to how few people actually 'get' what Mike Dillard is telling people in this awesome resource.For those of you who may have...

In dentistry as with any other profession is it important that you know what your clients think of you and why they came to you. You need this information so that you can devise a marketing campaign to bring in more patients like those that patron...

The right direct mailing list targets people who want your product or service.The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what people refer to as ‘junk mail’.

You want your new Yellow Page ad to reach out and grab as many eyeballs as possible. You want to magically draw prospects into the meaty content of your ad in order to persuade them that YOU offer the very best solution to their problem.

CARD SHARK7 Card Tricks That Improve Your Personal Networking PowerThe humble business card has been a mainstay of business and industry for years. But despite it's small size and cost, it's one of the most powerful marketing tools you...

Why You Need a USPOne of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement).

Do you dream of having a book published, but don’t know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book?