Marketing Articles (Sorted by popularity)

Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You’re nothing more than a salesperson.There’s an old saying in the “business” that, “a copywriter is a...

Short Message Service (SMS) technology is not new. In fact, its been around for some years now on mobile phones and other handheld devices, however it is only fairly recently that we’ve been able to easily and effectively utilise such a...

Creating a beautiful content rich e-newsletter for your suppliers, clients and other readers to browse over once a month surprisingly plays a vital role to the success of your business.

THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERESound like a familiar story? So you've got a great concept or idea but you just can't seem to get it down.

In a world economy that is in constant flux and undergoing turbulence, more companies are realizing that their most precious asset is their customer base.

Business marketing, the simple act of bringing together the buyers and the sellers has gained such importance in business today that there are specialized strategies for this purpose.

Why are sales training programs so often unsuccessful? The typical company spends tens of thousands to hundreds of thousands of dollars to put its entire sales force through the latest, hottest sales training program touted to increase its bottom...

If you have a great product or service that people want you are well on your way to being successful. However, in order to lock in and grow your success you need to maximize the attention your products and services get.

1. Use subheads throughout your ad copy. Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor's interest in your marketing copy and help you to break up your information into short manageable chunks.

A market analysis gives direction for a small business.A man contacted me about promoting his commercial interior design firm that he was starting. At that time he was working as a department store buyer where he was very bored in his job.