Marketing Articles (Sorted by popularity)

Just like any advertising, an effective tradeshow display can make or break your trade show sales or conversions. Depending on the type of trade show, an effective trade show exhibit can utilize a variety of techniques and equipment.

In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only helpful in getting the visual results you want...

The topic may seem quite astonishing. Earning without any investment? Meaning Benifit by cost ratio of infinity? No, you may still require an investment other than the monitary investment to start your business.

To avoid the same mistakes I see marketers making over and over again, there are a few things you need to know before you hire that eLance, Scriptlance, or RentACoder software developer.Law 1: Your software needs to be created in small...

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life.

We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer.For starters, the last thing you want to do when a customer walks into your...

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.So, you have a list of hot prospects in...

Writing a professional business letter can be a challenge. It is difficult to find the right words and phrases that will generate enough interest to produce a positive response. Business letter writing, is comparable to creating an ad or flyer.

You may want to know a bit of my advertising experience, I've been in the world of advertising for 6 years from cub copywriter to creative director.

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number...