Marketing Articles (Sorted by popularity)

Red Ribbon Bakeshop

Want to find great and satisfactory bakeshops in the Philippines? The answer is Red Ribbon Bakeshop. You might want to ask: Why Red Ribbon Bakeshop? What made this bakeshop great and famous?
ExpressRegaloJuly 17, 2007

Diving Deep Into Market Research

You’re launching a new product or service. Is your homework done? Have you studied the market, talked to potential customers and assessed their needs?Our advice is never to do things by halves.
Akhil ShahaniOctober 03, 2006

The Genes in Evisu

They say that when it comes to jeans, the ones with a scribble for a logo is among the most popular jeans, but what is that clothing line that has a doodle for a logo?
Christine LayugJanuary 30, 2008

The Importance Of Using Quotes

I used to receive, from time to time, good feedback from my customers. Some of them were so satisfied by my products, that they used to write phrases such as "I've recently bought your UBM game and first of all I'd like to say thank...
Celso RivaNovember 23, 2005

10 Elements Every Direct Mail Piece Should Have

Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:1.
Joe NiewierskiFebruary 21, 2005

Creating a Winning Logo

Creating a logo to get you noticed.When you’re branding a company with a name, a colour scheme and a logo the logo is often not given enough care and attention.
Philip GillespieJuly 14, 2004

Do Entrepreneurs Need A Degree in Marketing to Succeed?

In today’s business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn.
Karla Jo HelmsAugust 19, 2007

Overcoming Objections to Price

How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful. Like most service professionals and small business owners chances are you struggle with objections to pricing on a...
Charlie CookApril 28, 2004

Understanding the Different Methods of Offline Promotion

No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.
Stone EvansMarch 19, 2004

Common Mistakes In E-Mail

At one time or the other we have all make mistakes in the body of the e-mails that we sand out to others online. Common mistakes in e-mails are an every day affair and some wise people have tried to limit the number of mistakes associated to...
Haruna Kwandi MathiasNovember 07, 2006