Marketing Articles (Sorted by popularity)

Business marketing plays a vital role to the lifecycle of any successful organisation as it exposes and promotes your products and services to hundreds of potential customers.

Are you short of advertising ideas to promote your products and services? If yes, just open your eyes to the wonderful world of advertising inflatables.

If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the...

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business. 1.

However, in the world of business, this cliché may not necessarily be true. Sometimes it can be more like ‘Out of Site, Out of Mind’. Your existing clients are your most important business assets.

1. Put your attention getting message in the second quarter down the page. This is consistently the place where people look first. 2. If you are going to use a picture, place it in the top quarter of the page, above the headline. 3.

A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:"Why do you put quotation marks and square brackets around some keywords?"I was a bit surprised to...

Why You Need a USPOne of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement).

Know about "Viral eBooks"?It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just...

Before making a purchase from you, buyers need to trust your company and think that your products and services will do what they are supposed to. Do your marketing and online practices help establish the trust necessary to convince prospects to buy...