Marketing Articles (Sorted by popularity)

Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of my mistakes! MISTAKE NO.

Today it seems there is a large format printer on every street corner. HP5000's, Encad's, Epson's for large format printing (larger than 35" wide) are available at your nearest Kinko's or Office Max.

Did you know that using a PowerPoint presentation can be one of the most effective ways to address a large group of people? With such a variety of learning styles, using a visual presentation allows you to reach a large group of people –...

How can you increase the profitability of your business and grow the value of your customers?By really understanding your customer base - how many active customers you have, how many inactive, how many are lapsed, who are (or were) the most...

I happen to love classified ads as a way of generating new business. But simply “placing tiny classifieds ads in newspapers” does not work for most business-type applications – despite what you may have heard on those infamous...

For a marketing campaign to work, you have to provide the media with a kit. Announcing news and information about your business can be attractive when combined with a useful and packed media kit.A media kit is a collection of significant materials...

Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. Several years ago, there were 1500 different newsletters in this country.

Most web sites are more like stage sets than real buildings; they make a good impression and they look substantial at first, but when you open a door, you end up back stage in the dark.

How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling...

Ever think about advertising online websites using print ads? No? Don’t fret. Most people haven’t thought about it. Most people don’t do this.