Marketing Articles (Sorted by popularity)

A Revolutionary Fundraising Opportunity -- Life Settlements

Amid fundraisers’ growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged – Life Settlements.What is a Life Settlement?
Jolene FullertonJuly 04, 2003

New Realities for E-Mail Marketing

Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this...
Lee TraupelNovember 14, 2002

Everyone Deserves to be a Millionaire

Stop, take a deep breath, and examine your life. Are you excited about your current career? Are you earning the salary you want or even deserve? Many people feel stuck in a rut because they are not making the kind of money that they once thought...
Matt BacakSeptember 09, 2006

Postcard Printing Bridging Business and Customers

Communication is the key to any business endeavor. But then again not all business owners have the time and the capacity to meet personally or call individually their customers.
Jinky C. MesiasNovember 06, 2005

The Key to Eliminating Objections and Increasing Sales

You're in a meeting with a promising prospect. You review the project and the services you provide and then, just when you're hoping to get the okay, the prospect raises an objection.
Charlie CookNovember 19, 2004

Share Ad Expenses to Boost Profits

The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses.
Will DylanOctober 17, 2002

Effective Postcard can Drag you to Success

Postcard promotion is one of the rising trends to discover the edge of every business and consequently live the limelight of success. You probably wanna ask how simple postcards can make your business endeavor spicy and full of zest.
Maricon WilliamsDecember 27, 2005

Why Authors Should Blog

While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops.
John ColanziOctober 06, 2004

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company.
Richard CunninghamMarch 08, 2004

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based e-mail industry is projected to grow from $164M...
Lee TraupelJuly 25, 2002