Marketing Articles (Sorted by popularity)

No Magic, Just Business

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.I started this article with a note from Bonnie Hersey because I...
Jillian MiddletonMarch 01, 2006

Three Faces of SPAM

Like everybody who will ever read this, I get spam in my e-mail. Mine seems to fall into one of three categories. The first is the Nigerian scam about helping some poor, pathetic soul collect megabucks, supposedly from someone who has died and...
Sandi MosesMarch 21, 2005

Direct Mail Advertising: A Key Ingredient For Successful Business Growth

Direct Mail Advertising: A Key Ingredient For Successful Business Growth By Keturah WhitakerIn today’s highly competitive economy, it is essential that you promote your business with marketing materials that strategically position your business...
Keturah WhitakerMarch 18, 2005

Online Music Marketing: Math or Myth?

Making money from music online: NARIP and the Hype Council help the record industry face the facts and expose the fiction – a report by The G-Man.The numbers are supposed to be big in online marketing, but are they significant in the online...
Scott G (The G-Man)September 24, 2004

Targeted Traffic - How Will You Achieve It?

Wouldn't it be great if your website was listed on the first page when your potential customers look for what you sell? What if you had the very top position when they typed "your product category" into MSN, Yahoo or Google?
Matthew Zavadil & David HuizarNovember 29, 2004

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^am is shaping up to be the greatest threat to online marketing.
Michael SouthonDecember 10, 2002

Creating Your Own Product: Testing Your Market And Finishing The Product

Now that you know what you want to write about, the next step in the process is to gauge the amount of interest there is in your upcoming product.You can also do a quick search on The Dowser (download the free version at...
Ronald GibsonSeptember 08, 2005

Introduction to Marketing for 1st time business owners

Marketing is determining which orders you would like to win. Selling is getting out there and winning orders once you have decided which orders you would like to win.
Ben BotesFebruary 17, 2005

Role of customer service in success of business

Business success is dependent on a variety of factors – a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top ones.
WilliamKingJuly 12, 2007

Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!

My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant...
Eric GrahamSeptember 25, 2006