Marketing Articles (Sorted by popularity)

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most...
Lee TraupelNovember 14, 2002

TOutsourcing in the present day and its advantages

The market for outsourced goods and services is enormous these days and it seems like every one is doing it. But what is it all about and how can you generate profit from it? That is the key point.
WilliamJuly 23, 2007

Role of customer service in success of business

Business success is dependent on a variety of factors – a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top ones.
WilliamKingJuly 12, 2007

On Walking the Talk

Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers.
Liz TahirDecember 01, 2006

Steve Irwin (The Crocodile Hunter) ...an Absolutely Brilliant Marketer!

My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant...
Eric GrahamSeptember 25, 2006

Use Catalogs to Increase your Sales

When a customer goes for a little shopping, they first look for the price of a certain product. Therefore, as a business owner, you need to present your products in a different way, which is interesting and captivating.
Karen NodaloMarch 01, 2006

Don’t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day’s eggs into one basket, and...
Sandi MosesMarch 21, 2005

eBay Or A Web Site? The Optimal eBay Strategy For Launching A New Ecommerce Web Site.

I am a professional Internet marketer. I deal with the issue of driving traffic to web sites and converting that traffic into customers. My wife runs an eBay-based business selling vintage clothes. She likes using eBay.
Jerry WorkAugust 22, 2006

Time Your News Release For Maximum Publicity

"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back."Yesterday isn't soon enough!"Cindy clicked on her screen. "You have...
David LeonhardtDecember 05, 2002

Ezine Advertising--Ads and How to Use Them

The beauty of ezine advertising is that it’s the most targeted form of advertising on the internet. If, for example, someone has subscribed to an ezine about fishing, then they are expressing a strong interest in fishing equipment, tips on...
Dave StarnerMarch 08, 2006