Marketing Articles (Sorted by popularity)

We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?

Email marketing software may not make your food taste better, but what it will do is help pack your tables and fill your reservation sheet. In the ferociously competitive food services industry, it is imperative that you market your establishment to...

Perhaps you've heard of blogs, maybe even read a few, but haven't started blogging yourself. A weblog, which is usually shortened to blog, is a type of website where entries are made (such as in a journal or diary), displayed in a reverse...

When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you.Taglines provide that path through the woods.A tagline consists of a few short words that...

Part OneI am often reminded of a short, but valuable story I read years ago that goes as follows:‘THE POWER OF WORDS’ by Author UnkownA group of frogs were traveling through the woods, and two of them fell into a deep pit.

So, you’ve taken the plunge into the virtual world of internet marketing. You’ve planned your strategy, crafted your marketing plan, prepared your marketing materials, and launched your internet marketing campaign. Congratulations!

“Men are from Mars, Women are from Venus.” John Gray penned this phrase many years ago to help men and women communicate more effectively. Since this book was written, it has been determined that both genders not only communicate...

Top of the HillMont Blanc Ski Resort is a relatively small operation and one of a handful of similar ski resorts that can be found on the road leading to Quebec's largest and most famous resort Mont Tremblant (actually Mont Tremblant is an...

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well.

The most critical piece of software in my article submission arsenal is EzineAnnouncer. I've been using EzineAnnouncer, developed by Jason Potash, for ten months with a great deal of success and just a little aggravation.EzineAnnouncer...