Marketing Articles (Sorted by popularity)

Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well.

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace.

Business success is dependent on a variety of factors – a realistic business idea, a well thought-out business plan, an appropriate marketing strategy and great customer service are amongst the top ones.

If you want to write a great video-marketing script, you only have to keep a few things in mind. Here the short list: Remember WII-FM!No, those aren't the call letters for a radio station.

You’ve heard the expression, “the devil’s in the details”. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance.The process starts...

Part OneI am often reminded of a short, but valuable story I read years ago that goes as follows:‘THE POWER OF WORDS’ by Author UnkownA group of frogs were traveling through the woods, and two of them fell into a deep pit.

So, you’ve taken the plunge into the virtual world of internet marketing. You’ve planned your strategy, crafted your marketing plan, prepared your marketing materials, and launched your internet marketing campaign. Congratulations!

The beginning of this December, the major film company Walt Disney announced its intention to start releasing movies and other content on Blu-ray discs in North America, as soon as the new-format players become available there.Walt Disney has a...

What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . .

Buying radio? Then find out how to make the most of your investment. No doubt you’ve listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe you’ve even entertained them in your office.