Marketing Articles (Sorted by popularity)

Reasons People Go to Church

You can do a search of the internet and find lots of information about the excuses people give for not attending church. Some of the most common excuses seem to be that the worship services are boring, the beliefs of churches and the person has...
Timothy FishFebruary 04, 2005

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life.
Dean PhillipsNovember 09, 2004

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message.Imagine one of your customers calling six different people in your company.
Richard CunninghamMarch 08, 2004

Testosterone Free Marketing for Women in Business

Are Your Lack of Marketing Skills Holding You Back From the Success You Deserve?Secrets of Success for Women Entrepreneurs Who Would Rather Get a Bikini Wax than Market Their Home-based BusinessBy Denise Michaels, Marketing MavenDoes the thought of...
Denise MichaelsFebruary 04, 2004

5 Magical Steps For Creating A Profitably Potent Affiliate Program!

There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic and profits using the power of...
Grady SmithJanuary 28, 2004

Great Brands Depend on Attention to the Brand Architecture

Do you have the architecture in place to make sure each and every brand contact sends the right message?Thinking in terms of architecture, a building that looks great and catches your attention is probably designed so that each component looks...
Richard CunninghamDecember 20, 2003

Importance of Branding: What's in a Name?

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace.
WilliamKingJuly 25, 2007

Making Public Relations Work For Your Business

The public is the most important aspect of any kind of business. The public is the one who buys from you, and the public is the one who gives you free advertisement. This is why it is important for your business to have a good image in the...
Mario R. ChurchillNovember 06, 2006

What is a Virtual Book Tour?

This is one of the many questions I’ve had to answer since starting on my nationwide virtual book tour on November 1, 2006 – November 30, 2006 to promote my first self-published promoting eBook, “A Complete Guide to Promoting &...
Dorothy ThompsonNovember 06, 2006

Men Are From Mars

“Men are from Mars, Women are from Venus.” John Gray penned this phrase many years ago to help men and women communicate more effectively. Since this book was written, it has been determined that both genders not only communicate...
Kelley RobertsonAugust 31, 2005