Marketing Articles (Sorted by popularity)

Ready, Aim, Fire!

Advertising is often described as a "hit or miss" endeavour. You shoot off an ad into the big, bad world, hoping it will land somewhere nice and reap a substantial return on investment (that’s R.O.I. for those playing at...
Carol DormanJanuary 26, 2006

Attention Deficit Sales Letter Disorder

For any marketer, attention is a precious commodity. With consumers bombarded with thousands of advertising messages each day the question of how to make your message stand out of the crowd becomes even more critical.Any successful sales letter must...
Ray L. EdwardsNovember 17, 2005

Is Your Paid Search Advertising Generating Positive Financial Results?

As an online business, you may be familiar with or currently utilize “pay for performance” search engines to send visitor traffic to your website.
Kevin GoldNovember 15, 2005

Remarkable Impact of Large Format Poster Printing

We like everything to be at their best. This is the reason why we want to bring out the best yield possible. In connection with our printing needs, we find reputable printing presses; use the most suitable materials and the right printing process to...
Maricon WilliamsAugust 06, 2005

How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work

A marketing strategy is worthless if all it does is promote your freelance business and plea to prospects to hire you. Such is the case with many print and e-mail business newsletters.
Brian KonradtDecember 17, 2004

The Wonders of Wordtracker:. . . It's More than a Hunt for Keywords - John

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
John AlexanderJuly 29, 2004

The Lessons Walt Disney Learned Still Apply Today

Contrary to popular belief, Walt Disney spent more time as a struggler than a success. Described at a various times as a visionary and a genius there were actually many occasions he could not foresee the results of his ideas, and they nearly brought...
Stephen SchochetOctober 23, 2003

Dental Marketing Basics

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you really won’t have to sweat the small...
Joy GendusaMay 12, 2007

Multipurpose Postcards

When I was still a kid, my grandma always received postcards from our relatives from other countries. I was always fascinated by the photos that these postcards contain.
Mart Gil AbaretaApril 22, 2005

3 BIGGEST Adwords Newbie Mistakes

Google Adwords TipsThe 3 BIGGEST mistake Adwords newbies makeA Whirlwind Guide Without doubt the biggest mistake a newbie to Adwords makes is compiling a long list of less than targeted keywords and whacking (technical term) them into a single...
Tom O'BrienMarch 04, 2005