Marketing Articles (Sorted by popularity)

Holly called from Anchorage, Alaska looking for ideas on ways to increase advertising s.ales. She provides live traffic reports from her plane to six radio stations and wanted help selling the 15-second advertising spots she reads during the traffic...

Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.

1. Anticipate the objections your visitors might have about your free ebook offer. You should research your target audience's needs and wants. 2. Allow your visitors to feel good about themselves by giving them compliments.

So, you've opened up your quilting business? You're in a good location, provide a superior product and offer compelling prices. Yet, somehow, you'd like to see more people frequenting your quilt shop or signing up for your quilting...

The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to your location (if you're in the USA)??Did you know...

In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members.

1. Maximize the effectiveness of your banner ads. Don't just use the same ad on every banner, use a variety to attract the greatest number of clickers. Use a banner system, which changes the banners at you website.See:...

Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local business owners.

Can you imagine playing hockey without a goal? Basketball without hoops and nets? Football without a goal line? Golfing without holes or greens? There may be leagues where it doesn’t matter whether anyone is keeping score, but not the big...

There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless.High search engine...