Marketing Articles (Sorted by popularity)

You’ve just had your first erotic book published. Or, maybe it’s your second or third, it really doesn’t matter. You’re feeling excited and ready for the next step as a published author: Your book’s promotion online.You...

The inconvenience of building an opt-in mailing list using PPC (pay per click) search engines, is the cost connected to it. The following technique can reduce and even neutralize these costs and at the same time quickly build an email list for your...

Face it your practice can't go according to plan if you have no plan.What do you want to achieve this year? More new patients per week? Higher average dollar-amount of treatment plans? Better patient-satisfaction ratings?

An Ongoing Process for Advertising Managers and MarketersThings change. In fact, everything changes. Sometimes in a matter of minutes. Sometimes slowly and imperceptibly.

It’s an acknowledged fact that internet users, by and large, and especially those who shop online, are savvy, and becoming increasingly so with each passing day.

1. You can get ad copy ideas by studying similarproduct's advertising material. Collect their salesletters, classified ads, web ads, e-mail ads, etc.2. Know exactly what you want your ad copy toaccomplish.

It is a tough world out there, especially in the world of cyberspace. The internet has brought with it many technological innovations, yet with it came along an influx of websites.

In the November 2005 issue of Inc. magazine, Norm Brodsky wrote: "Your company's name plays little, if any, role in determining your success." I agree completely that a company with a bad or mediocre name can reach success.

In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.

No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit...