Marketing Articles (Sorted by popularity)

Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the number one problem that Information Technology departments deal with on a day-to-day basis, surpassing computer viruses.

Is Direct Mail Useless for DMers?Is direct mail useless at helping direct mail businesses generate leads?That’s the question I was asked last week by a reader of Alan Sharpe’s B2B Direct Mail Tactics newsletter.

Survey the crowd at any trade show, and one trend immediately makes itself apparent. Attendees are getting younger. The infamous Baby Boomers are preparing for retirement, and Gen X’ers have moved into upper management positions.

Writing Press Releases - Part 1 : HeadlinesA headline is text at the top of a press release, indicating the nature of the news below it. Headlines are written in bold and is much larger in size that the press release text.

So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you??

Hollywood will help you...but only once you are making a million dollars and Hollywood can take 10%.1. BE PREPARED. The time to learn the basics of acting is not on the way to your first audition or job.

One of the most popular ways to generate free traffic to your website these days is to use a free traffic exchange service. A traffic exhange is website service that enables you to view someones website, and others in turn view yours.

When I first started out in Internet marketing, reciprocal linking was one of the techniques that I was required to master. Left, right and center gurus were telling me of the importance of having my website link on as much websites as possible.

Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach?

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business.Business CardsThe biggest change by far in...