What can you learn about marketing from a two year old?Quite a lot actually.Two year olds are humans and will show you exactly howthey will react to a situation without any false idealsor actions to mask their true feelings.

My own two year old responds to emotions, so I figuredthat so would my customers in my business. When I need her to do something, my daughter will stubbornly refuse,but I can often remind her of the fun she had last time we done it, and she will happily go along. If you can setup a similar emotional response in your customer, they will be more likely to purchase your products. Try to remind them of something you knowwill bring out a positive response in most people, atime when they were young and enjoying a ball gameor when they first succeeded in riding a two wheelbicycle. Relate this to your products effect on theirlife.

My toddler doesn't like having her hair washed, toconvince her to have it done we use a bribe we knowshe will want to have. A sweet, or a story bookusually does the trick.Our potential customers like to think they're waybeyond the antics of a two year old, but how manywill resist this old marketing ploy of a free gift?There is a potential flaw here, my daughter has learntto try to checkout the goods being offered firstbefore she agrees to the bribe, and your customerwill need some kind of assurance that the gift isworth whatever effort you ask in return, whether itis to entice them to your site or get them to signup to your email list.Make your bribe more than worth the required taskfor your customer.

Stories draw in my little girl like nothing else(except maybe television but I digress) andher attention can be held for quite a long timeby an involving tale.But our customers won't be interested in storiesright?Wrong, by painting a picture in words of how your product came about, or why your ebook was writtenyou will involve your potential buyer more in yourcopy. Making the story descriptive, and emotive willgain your customers trust, and empathy.If they can relate the story to their own problem(perceived or real) then they will be more proneto buy.

My daughter also likes to feel special, using her name will draw a smile and a response every time. She can never ignore us when we call hername out whatever she is doing. Her attentionis gained even when she hears her name on the TVand she will look around.Yep you guessed it, using your customers namewill gain their attention too. In an email subjectthey will pick out their own name readily among all the other subjects. Using the name within theemail also develops a feeling of one on one chatand intimacy which will gain their trust. It'sa little more difficult on a webpage, but can bedone still, using a script to request the nameand then personalise the page for the potential buyer.

As you can see my two year olds actions and reactionsmirror the results we will see in all of human life, andcan be used in our marketing efforts to increase oursales.Try using some of these ideas in your marketing, andthank my toddler if you see your sales rising.

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