The core of any marketing push will be some specific message. If you don’t have a core message than I’m afraid you might need to look into it, because you can’t expect to be successful with your marketing if you don’t know what you’re trying to say to people.

This message needs to be based heavily around who your customer are and the best way to reach them. This message has to be about your customers, and the better your message is, the more forms of marketing you can use it for. That’s the great thing about a strong marketing message: you can apply it to any form of marketing.

The first step however is to figure out how successful that message is. Not all marketing messages are going to have the kind of success you want.

If you want to test out whether your message is effective before expanding it to all of your marketing I would suggest direct mail marketing as the best way to doing this.

Postcard printing is going to be the most likely advertisement to use with your direct mailing, and this actually works out quite nicely. Postcards are so small you don’t have room for a very lengthy message. You’ll have to have the entire postcard dedicated to what your message is going to be, so your postcards will rise or fall based on the strength of that message.

The reason why direct mailing is the best way to test your marketing is because you can measure your success rate. Pick out a mailing list of the exact type of customers you’re looking to target and send out a string of color postcards.

Now you pay attention to how much your sales rise in comparison to the number of people who received your postcards. Direct mailing is good at getting immediate results from people, so if a few weeks go by and your sales remain largely the same, you know you didn’t hit the right not with your message.

Another thing to consider with this is the relatively small expense of both designing and getting postcard printing done. You won’t have to pour the same amount of money into the initial marketing push as you might have to if you were using a pricier style of marketing.

If you do see a nice spike in sales you can be certain that your message is doing the job it’s supposed to. Now you can take that message and expand it out into other forms of marketing. You can get brochures done without worrying that they won’t be successful.

Even if you’re positive your marketing message is good, I would still suggest testing the waters for. Why potentially waste money when you don’t have to? All it takes is a little postcard printing to ensure your message is doing what it needs to.

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