Importance of Choosing The Right Domain Name?
| by Mitch Stephen | May 30, 2007
“What’s In a Name?”
BEGIN SETTING UP YOUR BUSINESS - First Step is to generate a name. Choosing a name may sound a bit mundane but there is more to choosing a name than you might think. Hopefully you are going to live with this name for a long time so let’s get it right from the start. Changing names (or phone numbers for that matter) can set you back. You lose valuable time and customers every time you change. The whole idea behind a name is to brand that name in your market or business community. Branding a name takes time, persistence, energy and money. None of us have any of those elements to waste.
A good name should say WHO you are, WHAT you do, WHERE to get more information and HOW to contact you. That can be a tall order for one name. Some companies have tried to get the job done with names that represent their phone number along with their products or services. EXAMPLE: a fishing guide might advertise 1-800-Get-Fish. In its time this used to be a pretty good idea but today it falls short. Unless the name of the company is actually “1-800-GET-FISH” the name does not say WHO they are. The example also suggests that you should only call for information during working hours and NOT to call at midnight or on SUNDAY. After all it is a phone number and you wouldn’t want to be rude and call in the middle of the night.
Also, newer phones, like the Blackberry for example, stretch their numbers over keys that don’t work like the old telephone key pads. Today, on the new progressive phones, some letters are NOT on keys that have numbers associated with them or can’t readily be found. I could not call 1-800-GET-FISH on my Blackberry to save my life. Times are a changing!
Today we have the Internet. People know that the Internet is open 24/7… 365 days a year. They also know that they can shop on the Internet any time – day or night - without disturbing a soul. Don’t think for a minute that the world isn’t shopping for their RE needs at all hours of the day and night. Customers are gathering information at all hours and following up in the morning. It is a fact! Your future customers will be online at 12:00am -1:00am -2:00am and 3:00am in the morning. Your market is a world wide market… if you are on the net. If you are not on the net you are severely handicapping your business. It is NOT up for debate. It only makes sense, these days, to have your name be your website name. I firmly believe that in the world of creative real estate YOUR name should end in .COM, or .NET or .ORG or .BIZ….ANYTHING is better than a name that does not lead your customers to your website.
If you are new in the business and on a budget you simply MUST have a name that is connected to a website. I know, the very thought of technology scares the hell out you. Don’t panic. Everything is going to be OK. I’ll explain more about WHY I feel that way but for now, let’s get on with HOW to find and capture YOUR NAME.
a). Go to GoDaddy.com and buy a "BUY" domain name and a "SELL" domain name... may I suggest something like www.LisaSellsRE.com & www.LisaBuysRE.com or www.LisaBuysHouses.com & www.SellsHouses.com I actually own www.MitchBuysHouses.com and www.MitchSellsHouses.com ...it says WHO I am, WHAT I do and WHERE to find more information. Most Net users understand that the domain name, my website, also leads to HOW to contact me as well. Try to get your Buy and Sell names to match up.
b). Then, make your email address use the same domain name as your website. Example: Lisa@LisaBuysHouses.com. Now even your email will say it all; Who you are, What you do, Where to get more information and How to contact you. EXAMPLE:
Your BUY domain name (Website name) is www.LisaBuysHouses.Com
Your BUY email address is Lisa@LisaBuysHouses.com.
Your SELL domain name (Website name) is www.LisaSellsHouses.Com
Your SELL email address is Lisa@LisaSellsHouses.com.
If you are following along with The Wealth Address Millionaire Challenge, the making of a real estate expert, (sign up for and watch the Millionaire Challenge unfold daily at www.WealthAddress.Com) you will get to see him go through the actual process of Creating, Searching For, Finding, Registering and Pointing his new name(s) on www.GoDaddy.com... Complete with an audio explanation and screen moves.
Right now we are talking about getting the most basic business foundation started… one name that is also your Website’s name, and also used in your email address. By choosing a name the represents your website name that is used in your email address you are off to a great start. Your website can say much more than any business card or billboard could ever say. In the future, every advertising medium you ever use will drive your customers to your website. By making the name of your business your website’s name you are giving your customers the chance to learn volumes about YOU and your BUSINESS at any time – day or night.
Expect to pay about $8.00 per year for each domain name. The more years you pay for in advance, the cheaper it gets. Remember, the right name tied to the right site can make you hundreds of thousands of dollars per year. Personally, I have made about that much, or in one case, MORE than $100,000 in ONE DEAL! I know, it sounds unreal right? I’ve been in this business for 10 years. This kind of income didn’t happen for me until about 7 years in. The gurus out there will tell you that I am a slow learner. Maybe you will have it happen to you sooner. To read those success stories go to www.WealthAddress.com and search SUCCESS STORIES by Author Mitch Stephen or click the links below. Look for these titles:
“OFF THE COAST OF AUSTRALIA”
“CHEAP LOTS – LOTS OF INCOME”
Remember, you can “point” or “forward” email addresses to any account you want. You can point your NEW email address to your old one or you can point your old email address to your new one. That means you can still go to ONE place to get any and all of your emails if you wish. If I’ve lost you with this techno stuff don’t worry about it right now. Some of you may not even have a website yet. Don’t worry about websites right now either… it’s a piece of cake… I’ll tie everything together for you later. The important thing is that you capture your BUY and SELL website names as soon as possible. Then get the matching email addresses. Even if my ideas are not for you, you will still need these names if you intend to stay in the creative RE business.
When it comes to marketing, absolutely NOTHING is faster, cheaper and farther reaching than the Internet. This is the very First Step if you are going to NETWORK at lightening speed. Register your names and get your email addresses!
TAKE ACTION NOW!
Visit www.WealthAddress.com
BEGIN SETTING UP YOUR BUSINESS - First Step is to generate a name. Choosing a name may sound a bit mundane but there is more to choosing a name than you might think. Hopefully you are going to live with this name for a long time so let’s get it right from the start. Changing names (or phone numbers for that matter) can set you back. You lose valuable time and customers every time you change. The whole idea behind a name is to brand that name in your market or business community. Branding a name takes time, persistence, energy and money. None of us have any of those elements to waste.
A good name should say WHO you are, WHAT you do, WHERE to get more information and HOW to contact you. That can be a tall order for one name. Some companies have tried to get the job done with names that represent their phone number along with their products or services. EXAMPLE: a fishing guide might advertise 1-800-Get-Fish. In its time this used to be a pretty good idea but today it falls short. Unless the name of the company is actually “1-800-GET-FISH” the name does not say WHO they are. The example also suggests that you should only call for information during working hours and NOT to call at midnight or on SUNDAY. After all it is a phone number and you wouldn’t want to be rude and call in the middle of the night.
Also, newer phones, like the Blackberry for example, stretch their numbers over keys that don’t work like the old telephone key pads. Today, on the new progressive phones, some letters are NOT on keys that have numbers associated with them or can’t readily be found. I could not call 1-800-GET-FISH on my Blackberry to save my life. Times are a changing!
Today we have the Internet. People know that the Internet is open 24/7… 365 days a year. They also know that they can shop on the Internet any time – day or night - without disturbing a soul. Don’t think for a minute that the world isn’t shopping for their RE needs at all hours of the day and night. Customers are gathering information at all hours and following up in the morning. It is a fact! Your future customers will be online at 12:00am -1:00am -2:00am and 3:00am in the morning. Your market is a world wide market… if you are on the net. If you are not on the net you are severely handicapping your business. It is NOT up for debate. It only makes sense, these days, to have your name be your website name. I firmly believe that in the world of creative real estate YOUR name should end in .COM, or .NET or .ORG or .BIZ….ANYTHING is better than a name that does not lead your customers to your website.
If you are new in the business and on a budget you simply MUST have a name that is connected to a website. I know, the very thought of technology scares the hell out you. Don’t panic. Everything is going to be OK. I’ll explain more about WHY I feel that way but for now, let’s get on with HOW to find and capture YOUR NAME.
a). Go to GoDaddy.com and buy a "BUY" domain name and a "SELL" domain name... may I suggest something like www.LisaSellsRE.com & www.LisaBuysRE.com or www.LisaBuysHouses.com & www.SellsHouses.com I actually own www.MitchBuysHouses.com and www.MitchSellsHouses.com ...it says WHO I am, WHAT I do and WHERE to find more information. Most Net users understand that the domain name, my website, also leads to HOW to contact me as well. Try to get your Buy and Sell names to match up.
b). Then, make your email address use the same domain name as your website. Example: Lisa@LisaBuysHouses.com. Now even your email will say it all; Who you are, What you do, Where to get more information and How to contact you. EXAMPLE:
Your BUY domain name (Website name) is www.LisaBuysHouses.Com
Your BUY email address is Lisa@LisaBuysHouses.com.
Your SELL domain name (Website name) is www.LisaSellsHouses.Com
Your SELL email address is Lisa@LisaSellsHouses.com.
If you are following along with The Wealth Address Millionaire Challenge, the making of a real estate expert, (sign up for and watch the Millionaire Challenge unfold daily at www.WealthAddress.Com) you will get to see him go through the actual process of Creating, Searching For, Finding, Registering and Pointing his new name(s) on www.GoDaddy.com... Complete with an audio explanation and screen moves.
Right now we are talking about getting the most basic business foundation started… one name that is also your Website’s name, and also used in your email address. By choosing a name the represents your website name that is used in your email address you are off to a great start. Your website can say much more than any business card or billboard could ever say. In the future, every advertising medium you ever use will drive your customers to your website. By making the name of your business your website’s name you are giving your customers the chance to learn volumes about YOU and your BUSINESS at any time – day or night.
Expect to pay about $8.00 per year for each domain name. The more years you pay for in advance, the cheaper it gets. Remember, the right name tied to the right site can make you hundreds of thousands of dollars per year. Personally, I have made about that much, or in one case, MORE than $100,000 in ONE DEAL! I know, it sounds unreal right? I’ve been in this business for 10 years. This kind of income didn’t happen for me until about 7 years in. The gurus out there will tell you that I am a slow learner. Maybe you will have it happen to you sooner. To read those success stories go to www.WealthAddress.com and search SUCCESS STORIES by Author Mitch Stephen or click the links below. Look for these titles:
“OFF THE COAST OF AUSTRALIA”
“CHEAP LOTS – LOTS OF INCOME”
Remember, you can “point” or “forward” email addresses to any account you want. You can point your NEW email address to your old one or you can point your old email address to your new one. That means you can still go to ONE place to get any and all of your emails if you wish. If I’ve lost you with this techno stuff don’t worry about it right now. Some of you may not even have a website yet. Don’t worry about websites right now either… it’s a piece of cake… I’ll tie everything together for you later. The important thing is that you capture your BUY and SELL website names as soon as possible. Then get the matching email addresses. Even if my ideas are not for you, you will still need these names if you intend to stay in the creative RE business.
When it comes to marketing, absolutely NOTHING is faster, cheaper and farther reaching than the Internet. This is the very First Step if you are going to NETWORK at lightening speed. Register your names and get your email addresses!
TAKE ACTION NOW!
Visit www.WealthAddress.com
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