I finally get it……The product you are promoting is not as important as the marketing system.
| by Peter Blackman | May 31, 2007
Copyright © Peter Blackman
The Marketing System
I'll say again. The product you are promoting is not as important as the marketing system.
Take McDonald's Hamburger. The food is not that great for you but it has a predictable and expected taste no matter where you buy it and go to any McDonald’s in the world and it will be the same basic menu. They are selling a duplicatable system.
All that matters is that the products hold a real value and provides a solution to the end consumer which is necessary ingredient for long-term success.
So, you don't need to worry about the features and price point of the products, and you will not need to worry about "competition".
There is none. Why, you ask?
First, your real product is not what you think it is! (The tangible products the company manufactures).
Second, this industry is all about the marketing.
If you don't believe this, just think about this: You could buy a truck full of the greatest Vitamin in the world, but unless you knew how to market it to the right people, you wouldn't make a dime. The money is not in the product. It comes from knowing how to market the product!
The key is if I give you something of value say on some ways to market on the internet. Then I gain creditability and we develop a relationship with each other. Now you are more apt to listen and act on what other things I tell you.
So if the product does not matter I can offer you 4 product companies and 1 service company to provide multiple streams of income. Each product or service will hold value. The difference in each of the following will be the system and the compensation plan potentials. Each has its own attributes. Two of the companies have automatic systems that once started take on a life of their own, one is a well established company, 2 of them have stellar compensation plans and the service company has no product just a system of buying products that will provide one of the stellar compensation plans. All of them are dependent on the marketing system.
The Marketing System
I'll say again. The product you are promoting is not as important as the marketing system.
Take McDonald's Hamburger. The food is not that great for you but it has a predictable and expected taste no matter where you buy it and go to any McDonald’s in the world and it will be the same basic menu. They are selling a duplicatable system.
All that matters is that the products hold a real value and provides a solution to the end consumer which is necessary ingredient for long-term success.
So, you don't need to worry about the features and price point of the products, and you will not need to worry about "competition".
There is none. Why, you ask?
First, your real product is not what you think it is! (The tangible products the company manufactures).
Second, this industry is all about the marketing.
If you don't believe this, just think about this: You could buy a truck full of the greatest Vitamin in the world, but unless you knew how to market it to the right people, you wouldn't make a dime. The money is not in the product. It comes from knowing how to market the product!
The key is if I give you something of value say on some ways to market on the internet. Then I gain creditability and we develop a relationship with each other. Now you are more apt to listen and act on what other things I tell you.
So if the product does not matter I can offer you 4 product companies and 1 service company to provide multiple streams of income. Each product or service will hold value. The difference in each of the following will be the system and the compensation plan potentials. Each has its own attributes. Two of the companies have automatic systems that once started take on a life of their own, one is a well established company, 2 of them have stellar compensation plans and the service company has no product just a system of buying products that will provide one of the stellar compensation plans. All of them are dependent on the marketing system.
Article Source: http://www.articleset.com
You are welcome to publish or reprint this article free of charge, provided:
- you include the entire article, unchanged, including the "About The Author" box
- all hyperlinks remain active, including the bottom ArticleSet.com link (does not apply to print publications)
- you agree not to hold the authors nor ArticleSet.com liable for any loss profits, expenses, or any other damages resulting from the use or misuse of articles published on this website
Menu
Home Top ArticlesTop AuthorsSubmit ArticleArticleSet BlogLink To UsArticle FeedsTermsContactFeatured
Language
