If you're using direct mail, and you want to boost yourresponse, make sure you're using first class"live" stamps, as opposed to using "machine" stamped, orpre-sorted bulk rate mail.

Nothing tells you "Hey, there's a sales letter inside thisenvelope." any more than a bulk rate indicia, or a piece ofmail with a bar code above your prospect's name.

And I'm not sure what the Royal Mail over in the UK does, orwhat postal systems outside of America do, but if you'rehere in the U.S., use some of the "non-traditional" stampsthe post office issues now.

You're a lot more likely to have someone open your letter ifit has a "Dr. Seuss" stamp on it... an "elvis" stamp, oryes,even a "Happy Birthday"postage stamp on it, than a plain old "traditional" stampwith a flag on it.

Remember, direct mail is no different than any other mediayou're going to use to market your business. Your job, isto make your marketing blend in as much as possible -- tolook as credible and "editorial" as can be -- and THEN onceyou've got your prospects attention, you use your salescopy to do the selling for you.

This is the same reason why your display ads should looklike newspaper editorial columns, and not wild, screamingpieces that might as well say "BUY SOMETHING!"

Remember, sales is like seduction -- and being slick, fastand aggressive never seduced anyone.

But being slow and sultry does it all the time.

Now go sell something,

Craig Garberhttp://www.kingofcopy.com

P.S. Wanna see more tips like this? Go check out thearchivesat: http://www.kingofcopy.com/tips/tiparchives.html

Article Source: http://www.articleset.com