One of the problems my consulting clients consistently askme about especially if they are in the information marketingbusiness (most of them are) has to do with "What should you beselling your customers?"

Here's what Microsoft did in a similar situation:

Back in June, Microsoft announced they were planning to comeup with some kind of music subscription service, to competewith Yahoo... Apple's iTunes Store... and Napster.

Microsoft and all these other companies realize the futureof home computing is going to focus more and more arounddigital entertainment and consumer electronics.

According to market analyst Matt Rosoff, Microsoft wants "toget as much use as possible for the PC as a homeentertainment device, and one way to do that is to ensurethere is a lot of readily available content."

That makes good sense, right?

You see, Microsoft's already the provider of the mediaplayer (Microsoft Media Player) used by a lot of the othercontent providers, and they know, all they need to do is runsome display advertising on your Microsoft Media playerwhen you're using it, and after a while, you'll click on theads enough times and look at enough offers, thateventually... enough people will subscribe to the monthlymusic service!

I'll challenge you here: Ask yourself what kind of help areyou giving your customers and clients, that will allow youto "expand" and get ALL of their business in this area.

For instance, let's say you're a broker of jointventures. Meaning, you find two people who aren'tcompetitors, but whose customers are likely to be buyers ofone another's services, and so you bring them together...set up an "arrangement" so the two of them can start makingmoney from each other's list, and then you take a piece ofeach deal.

Couldn't you also start offering to do all theadministrative and accouinting work that comes with each ofthese arrangements?

Or maybe you can offer to take over the adminitrative andaccounting work for ALL of their business in general?

Meaning, the extra profits that come in as a result of yourbrokering deals, now have NO additional cost (or time, which iseven more important) because now you're also handling allthe selling... billing... and fulfillment... for them.

You're taking care of all the other daily minutia yourcustomers HATE, but usually get caught up with because it'sa part of business -- albeit an unproductive part.

What I'm saying is, think about all the related servicesyou're not involved with, as it relates to servicing yourclients, and ask yourself, "What else could you be doing,without too much extra effort on your part, but that willbe a HUGE added extra value for your clients".

And then... just... start doing it!

Or even better yet, ask your clients what else you could bedoing for them.

Now go sell something,

Craig Garberhttp://www.kingofcopy.com

P.S. Wanna see more tips like this? Go check out thearchivesat: http://www.kingofcopy.com/tips/tiparchives.html

Article Source: http://www.articleset.com