Forget the Check - Send Your Marketing Prospects your Wallet in the Mail!

| by Daiv Russell | February 18, 2008
There are many proven strategies to help market a new business or to help increase business from previous customers. The variety of direct mail ideas alone is nearly endless. Creating a new marketing campaign that is unique and will attract customers can be a difficult venture, but one affordable method is to use a wallet mailer.

From the outside, a Wallet-Mailer looks just like an ordinary wallet. However, it can contain ads and coupons that will help you promote your company. They can be handed out during live promotional events, or mailed to customers for just one First Class postage stamp. The wallet mailer will have your company's message and logo on the inside flap, and can be filled with advertising letters, fake currency that advertises your business, or coupons. A clear sticker can hold the wallet closed while it is in the mail.

This mailer stands out from other direct mail ideas. If you spice it up by using red ink, the response rate is twice as much as normal mailers. The possible choices are to purchase only the wallets, print your own inserts, or have the company assemble the entire product.

If you plan on printing your own advertising material, you can purchase blank wallet mailers and coupon sheets in any quantity that you desire. Printing on blank wallet mailers and coupons sheets is a simple procedure that does not require any specialized equipment. The mailers and sheets are flat, and can be printed on any standard laser printer.

Advertising campaigns are an essential part of a new business' success or failure. Good marketing can establish a company as profitable, especially in regards to smaller businesses who can't afford to make mistakes. When a standard mail campaign may be unsuccessful, try wallet mailers to catch potential customers' attention.

Wallet mailers can provide benefits for existing businesses as well. Previous customers can be mailed coupons and advertisements, which can increase their chances of returning to the business. The mailers can even be attached to products, so that after the consumer purchases the product, they also receive valuable coupons and have an incentive to return to the business.

The wallet mailer is a top performing direct mail idea. New and established businesses can use it to reach new customers. The average consumer receives a great deal of mail from various advertising campaigns. The wallet mailer stands out amongst other mailers. Due to the unique qualities of the wallet mailer, it will assist you in improving your chances of a successful promotional campaign.

To learn more about the wallet mailer, visit Wallet-Mailer.com.

Daiv Russell is a marketing strategist with Envision Engineering. Come see some more Direct Mail Articles and Marketing Articles

Article Source: http://www.articleset.com



About the Author

Daiv Russell is a Software Engineering Strategist with Envision Software, a software project management and development outsourcing company committed to helping information technology organizations solve problems, increase revenues, and reduce costs by guiding software development teams through project management chaos. Envision publishes Luminary, a monthly software project management newsletter.
DRussell@EnvisionSoftware.com » Read more articles by Daiv Russell
You are welcome to publish or reprint this article free of charge, provided: