Does Google Ambush Deliver?

| by Tessel | November 18, 2008
Does the idea of creating a new PPC campaign promoting ClickBank products give you the shivers? If this sounds like you, then maybe Google Ambush is exactly what you are looking for. Google Ambush is the most recent set of tools designed to give PPC marketers an advantage.

If you know even a little bit about PPC and marketing a product on the internet then you know there are a lot of different steps required to go through from choosing what to sell, researching keywords, uploading your PPC campaign details, creating an optimized landing page and then launching the campaign. Google Ambush streamlines this complex process by taking many frequently used tools and making them accessible all via an interface. Almost every important aspect of launching a PPC campaign from finding new products to promote and tracking how successful your keywords are is included in the Google Ambush interface. You won't need to have multiple websites and applications open and running as you research markets and keywords. With a simple click of your mouse, you'll have access to a wide range of tools to make your life easier.

Perhaps the most useful thing about Google Ambush, and really this is why it was created in the first place, is that the most frequently used internet marketing tools are in one interface. There are five main areas in the interface - Product Finder - Keyword Research - Campaign Loader - Landing Page - Tracker. Product Finder allows you to search the ClickBank marketplace. Keyword Research provides quick access to the Google keyword suggestion tool makes finding new keywords in the Google keyword tool easy. Campaign Loader essentially allows you to edit and upload your adwords campaigns. Landing Page allows just about anyone to create review style landing pages with ease and Tracker assists in helping marketers track profitable keywords and clicks. Every section mentioned above can be accessed from the Google Ambush web interface. This is possibly the greatest advantage of of Google Ambush. The collection of many frequently used tools all in one interface.

The best thing about Google Ambush, offering simple and easy access to many tools in one interface, is where it fails to offer value. Google Ambush is targeted at PPC marketers in an attempt to make the process of creating and managing campaigns much easier. One may ask why you would pay for Google Ambush when all the tools in the interface can already be accessed for free online. Anyone can access the ClickBank marketplace as long as they have a ClickBank account. The Google keyword tool is also free and available to anyone. While website design and tracking of keywords may be a little scary to some beginners, with just a little reading and self education, these steps can be done for free or next to no cost. In addition, Google Ambush is a web based interface, therefore all of your data and PPC campaign information is saved online at the Google Ambush servers. This may cause some marketers concern over just how safe their valuable market research and profitable PPC campaign data is.

The primary goal of Google Ambush is to make the life a PPC marketer easier by speeding up the necessary steps in PPC campaign creation. It doesn't just try, it does in fact succeed. It is hard to say that you don't save time by having such a vast number of tools and features available all via one interface. Thanks to the Google Ambush all in one interface, you will be able to quickly find new ClickBank products, setup campaigns and then easily track profitable keywords to improve the performance of your campaigns. The downside is that Google Ambush stores all your campaign data online and charges a monthly fee to have access to the interface. If you are looking for an extremely handy interface that will help you streamline the majority of the steps necessary to launch a new ClickBank product via PPC and are not too worried about storing your personal campaign data online, then perhaps Google Ambush has something to offer you.

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