Are Magnetic Signs the Right Choice for Your Lawncare Business?

| by Daiv Russell | January 25, 2008
If you're a lawn care specialist, you're always in the market for new business. Customers move, change jobs, and disappear for all sorts of reasons. You must consistently bring on new customers to replace those you lose - even when you're the best lawn care there is. It's simply not enough to be the best at what you do -- you need to determine a means for new customers to understand that you have a great lawn care company and how to locate you. One of the most cost-effective ways to attract these vital new customers is to get some attractive magnetic signs.

Read on to understand how magnetic signage can bring you more business, and picture your lawn care business reaping the rewards:

1. Your signs create an immediate response. You don't need to wait for printing and distribution like with other advertising. With a good message, you'll get calls immediately. Many of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid.
Now that's fast! The magnetic signs absolutely bring in the customers and they will pay for themselves in no time.

2. When a neighbor sees your sign, they assume you're worth the risk. Since another person like them has already hired you, they'll just work directly with you and save time. Some of my clients have get asked to come down the street to give an estimate while they're in the middle of delivering an estimate to their neighbor.

3. Magnetic signs are a one shot expense. After you have your magnetic truck signs , they are yours to keep. Unlike most other advertising, there’s no need for monthly payment to keep the customers coming in. Simply by doing the driving you already do or keeping your truck parked in a good location, you are putting your lawn care business name in front of people who are most likely to use your lawn care services.

4. The signs come off easily. Neighborhood associations limit the kind of signage allowed in their neighborhood. Because you can easily take down the magnetic signage - you taken care of the problem in a jiffy. Just take your magnetic sign from your vehicle, and you're good to go.

5. With attractive and well-composed magnetic truck signs, you stand out from the crowd and have your message noticed. The key to making this work is spending time working out layout of your truck's magnetic sign. You need to work with a magnetic sign maker who will partner with you to create an effective marketing message. You are an expert at lawn care, and you need to partner with a sign maker who is an expert at landing you more clients. Request and review a proof before your signs are finished.

6. Your signs are easy-to-maintain and long-lasting. Simply follow the directions your magnetic sign company provides. Every two months or so, the magnetic signs ought to be removed, washed with a mild detergent, and then air-dried. A number of my clients have had magnetic vehicle signs for years that look as great as they did when they were made.

7. This is a excellent, very-affordable, customer-getting tool. Magnetic truck signs are so much easier to afford than yellow pages or newspaper advertising. The cost of a couple of magnetic signs will only be about $80 - that's a lot less than yellow pages or newspaper advertising.

Think about the possibilities: since magnetic signage is so affordable, once you enlist the support of your friends and family , you could have a fleet of cars all around town advertising your lawn care business and phone number. That would bring in so much business you might need to expand just to keep up with the demand.

Before you pay one red cent on your magnetic signs, though, you have to know that not all sign makers or magnetic truck signs are equal. You need to get the consumer warning available on http://www.magnetic-signs.info prior to selecting a magnetic sign company. You'll save yourself a lot of effort, cash, and ulcers.

Article Source: http://www.articleset.com



About the Author

Daiv Russell is a Software Engineering Strategist with Envision Software, a software project management and development outsourcing company committed to helping information technology organizations solve problems, increase revenues, and reduce costs by guiding software development teams through project management chaos. Envision publishes Luminary, a monthly software project management newsletter.
DRussell@EnvisionSoftware.com » Read more articles by Daiv Russell
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